Some might say that Google is just capitalizing on brand name strategy, the part which I will discuss later in this article, but it is helluva product. For those who don’t know what Google Jamboard is, it is whiteboard with you know, one of the unusual high definition touch screens, 4K display, 55’’ size and dedicated OS/ app framework and etc.


Did I say too much?

Apparently, the Jamboard goes beyond the conventional tool for presentations at offices; it comes with a tablet interface for G Suite, a multitude of different applications with the possibility of further installations and upgrades, and so much more.

According to Jonathan Rochelle, G-Suite Director of Product, “Jamboard is the whiteboard now in Google Cloud.” Whatever, or regardless of the amount of work done on Jamboard, the files are saved in the Google Drive – hence providing a leverage to smartphone and remote access users to keep tabs on the ongoing presentation/ collaboration event at the same time.

Google is in talks with several other companies who have already field tested the Jamboard in full brevity. The partners’ name includes, but are certainly not limited to, Netflix, Spotify and privately owned boardrooms.

The Jamboard features 16 various pressure levels to enhance input detection. More so the entire system is based on the Android OS and an integrated support for Google Maps and various other company hallmark applications. Particularly in the case of the Android OS, the company experts say that it is a “highly specialized form of the smartphone operating system,” something built entirely for the true Jamboard experience.

For a complete list of features, you can always research Google Jamboard online. I’d like to skip to the interesting part below…

There’s a “White Elephant” in the room, Google:

According to Google, the idea was “built” from scratch, which is why I hate to interject that they simply revamped and improvised a considerably old technology.

Remember the time when some nerds at Smart Technologies did the same thing over five years ago. They developed a bigger board with 84 Inch size and almost identical features which Google is offering right now. Of course, you need to consider the lack of technology during the five-year span; it is a justifiable “then and now” argument.

What Google knows best is to sell and presell its products. The hype followed by several contracts with bigwigs is what eventually gets that deal done. Smart Technologies didn’t know how to sell, or in layman terms, they could not figure out the selling strategy – so much so outside their local Chipotle franchise. Regardless, the company had digital inking solutions and same vistas as that of what Google and Microsoft technologies is all about currently.

We could also argue that BlackBerry was the first to introduce that eye catching, top of the line, expensive handsets…. And that too waaaayyyy before Apple. However, RIM/ Blackberry couldn’t make it, for reasons related to lack of diversification in time, and of course their iron clad policy against data sharing.