In an attempt to move one step closer to making internet a better place for content readers/writers, Google has made announcements to impede spam websites. The search engine will be hammering those websites with ban hammers. It means that they won’t show up in Google’s search results …. OUCH!!!
Why did Google make these changes? Well, over the past few years, hundreds of thousands of queries have accumulated a surplus amount of hatred against Google for letting below average websites move freely on the internet. Even today when you want to search for something at Google, you’ll never be able to land at the intended page in the first 15 minutes. It doesn’t happen like the way it happens in movies. Entering a keyword WILL probably NOT lead you to the website that you actually wanted to visit in the first place.
Most probably, you’ll be paying a visit to websites with irrelevant content, product or services. The next big thing is the definition of spam websites. Spam websites are normally those online platforms with massive keyword spamming. The situation in some cases is so bad that the excessive use of keywords doesn’t even let you understand the sentences.
Matt Cutts, one of the highly notable figures in Google, has responded to the question of online web spamming sites by writing the following information in his blog post:
- “evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”
This is a targeted launch, which means that Google will also be taking serious action against websites that use copied content.