In 2010, there was uproar in the Search Engine industry, particularly because of how Google rolled out the Instant search feature, which made end users quite happy. However on the same note, the so called SEO gurus started bitching about how Google shouldn’t have introduced the feature, how it taints the entire industry and businesses and blah blah blah.

What was the end result? People moved on. Lots of things happened; Penguin happened, new changes were made to the algorithm and Google made everyone his bitch. The businesses that complained about their ranking slopping down; they adapted to the new changes. Those who still stuck with old techniques; they suffered a lot.

Did You Find Those Flowers You Were Looking For?

Someone Searching for Flowers Via Google Instant Search Feature

2 years ago, I was also one of those SEO consultants who were affected by Google Instant feature. I did write about it back then. I was shocked and couldn’t accept how the Instant feature affected seach engine results. On the contrary, now I believe that whatever Google did, and is still doing, is to filter spam and maintain a level of quality. This quality originates from “quality content” factor.

Meanwhile, the Instant feature was there to help people get across internet queries in an effective, and time saving, manner. Google says that the Instant feature saves time and probably shaves off 3 seconds per user. For nearly one billion users, it all adds up to millions of minutes that are saved each day. The Instant search works on the “search before you type” protocol. The search engine generates suggestion based strings that are considered to be closest to your query.

Millions of Minutes Saved Each Day

That's right - Saving Time and Fighigng the Good Fight

Udi Manber, Google’s Vice President of Engineering said that he has received complaints from some users who do not feel comfortable with Google Instant. “I have seen some users, saying that the almost indiscernible enhancements to speed affect the way they don’t feel right about the service.” Though, Manber says that hundreds of seconds can be a big difference on a huge scale.

Besides, if you think that Google Instant is more of a liability, you can always turn it off. In the long run, if you are an SEO expert and want to survive, change your strategies. The old ones just wont be as much effective as they used to be. In case you are wondering what pre Instant and pre Penguin/ Pre Panda strategies were, take a gander:

  • Profile Backlinking
  • Article Backlinking
  • Forums Posts with Signatures
  • Blog Commenting/ Spam Commenting with Back Links
  • Anchor Texts with Repetition of Same Backlinks

The drill is to be innovative and minimize the spam routine. For instance, if you want to blog comment, do that on high PR blogs through guest posts. Most of those blogs are not allowing comments these days. Instead, they are open to good quality articles. I really mean that the quality has to be GOOD. As a result, it is a win win situation for both sides.

The blog owner gets nice content, and you get your backlink + decent traffic – no matter how small it is. Moving on, forum posting is useful too. However make sure that you are indeed helping out community members over there. The same old process where there is no forum profile pic, a minimum of 10 – 20 posts and one signature with 2 – 3 backlinks to Tinnitus websites is not gonna work.

Think about exact match domains. Now here’s the controversy; I still see a lot of exact/ naked keyword domain names. These domains are ranking at first page. Google is still trying to deal with this shit. The good news is that such domains have become obsolete by a huge percentage. I think the entire spam filter process is going to take time.

This is 2013; adapt to survive and offer MEANINGFUL content to users. Good bye and have a great day.