The 2017 SEO Roadmap | As seen by Industry Analysts
by - Casey Nolan | 6 months ago
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Most people, when starting a blog or website, admit to hearing about SEO. Otherwise known as Search Engine Optimization, I say it is an art of making major search engines recognize your website, its authority and inner pages etc.
The results of doing SEO reflect as a stable income and traffic stats for your online platform. However, SEO roadmap is constantly evolving; there is no cookie cutter formula for that. A few years back, people made a lot of money by investing a little over $10 in niche websites.
They’d create keyword specific domains, and then just post some articles and market the crap out of it. The funny thing is that this method worked and the rankings for those websites surpassed even authority sites, such as CNET, TechCrunch, PC Gamer – so on and so forth. Later, Google dropped the bomb and the famous penguin update wiped the slate clean.
Today, in order to create a website and make live that ideal Ferrari lifestyle, you need to earn it. You have to market it, and either do SEO yourself, or have someone do it for you. If you are reading this article, then there are very good chances that you have a shoestring budget. You have a vision, but not the money to afford experienced people who’d do Search Engine Optimization for your website.
I’m going to break it down as simple as I can so everyone will understand it’s importance and how to implement it properly. Especially, if you are wanting to make an income off of it. Putting too much thought and energy based on what other people are searching for in reality is useless and a waste of time. Catering to popular search terms will take the fun out of writing about what you love. With that said, I’m going to make this easy for you.
Whatever your content may be about, focus on the main subject of the content. If you are writing about “How Intelligent Dolphins Are”, as many times as possible in a tasteful manner put in “Dolphin Intelligence or The Intelligence Of Dolphins”. Here is an example of why researching keywords isn’t always very helpful, if you do a keyword search on Dolphins and Flipper comes up, that isn’t related to your topic.
Your topic, is the intelligence of dolphins, not Flipper. With this in mind, keep your keywords and meta-tags in direct relation to your topic and keep your content focused. A simple keyword search may point you in the right direction and give you ideas, but don’t base your content on this.
Following these steps will create targeted and Organic Traffic. You don’t want thousands of unrelated visitors on your blog or website. The reasoning behind this is bounce rate’s. If someone goes on your site or blog because of misused keywords or meta-tags and they realize the content isn’t what they were looking for, they will leave immediately. As a result, there is bounced back traffic.
The amount of time someone spends on your page is monitored. Many have tried to get around this thinking they can get away with it, then they come back one day and BAM they just got banned from advertisers. Don’t let promises of high traffic blind you with the lies from online predators. Buying traffic is a HUGE NO-NO and a waste of money! Mark my words, you WILL get caught. Maybe not at first, but you eventually you will. Then there goes all of your time and hard work leaving you searching for another option for income. It’s just not worth it.
The AdSense Dilemma: I can’t tell you how many times I’ve heard, “Google banned my AdSense account and I don’t know why!”. Abuse of Keywords and Meta-tags are one of the reasons. Not all of course, but it’s one of them for sure. Google considers it “spamming” because it’s targeting an unrelated audience based on deception. If it’s not in direct relation to the content, your site will get flagged and your account will be monitored. There are people behind the scenes of Google that monitor for this. It’s not just algorithms, Panda and numbers.
Just check out Leapforce, that’s where some of them are. So, use your keywords and meta-tags wisely to avoid this from ever happening to you. Learn from others mistakes. If you do this right, and utilize your keywords and meta-tags in the correct order you WILL succeed. In the field of dreams, he says “If you build it, they will come.”. It’s true, but it takes time and patience. This is by no means an overnight process.
Make sure your meta-tags and keywords are in the correct place for your platform. There are so many different platforms, I clearly won’t go into great depths on this subject, but I will give an example. Blogger: You put the meta-tags and or keywords into the “search description” text block on each post. If it’s not appearing on the right-hand side of your post than you have not put in your blog meta-description for the blog itself. Yes, every individual post you write, this needs to be done. This is HOW your audience will find you.
- Use only unique keywords and meta-tags for your specified content. (This creates Organic Traffic)
- Put your meta-tags and keywords in the correct area of your platform.
- Index all new content that you create. Do not abuse these free tools.
Ping: After you have your keywords in place, the next important step is to index your new post/content. There are many free options to index your blog or website. Pingomatic.com is one for an example, you can Google “Free Ping Tool” and they pop right up, simple.
This is a critical step, because this alerts all of the search engines there is new content. Do NOT overuse or abuse these tools. Only use them when you put up a new content, not when someone comments on your site. I can’t tell you how many times I’ve seen people do this. Please only do this with new posts, and not more than once a day.
Moving on: The above tips were part 1 of what we are about to embark on in near future. There is a lot more to SEO, than Pings, AdSense, Keyword and Meta data issues. Stay tuned for Part 2 of this post in the next few weeks.
Editor’s Note: This post was written by Kristy Edwards, author of ‘Forest of Sin’, and professional Blogger at ‘Extreme L.A. Hauntings’. For more of her work, you can visit her website at http://extremehauntingslosangeles.blogspot.com.
About Casey Nolan
Hello everyone, I am Bilal Malik AKA 'Casey Nolan'; Head Editor and owner of 'Infinarium.Com'. For product reviews, article requests, recommendations, or if you just want to get something off your chest, send me an email at email@example.com.
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