There used to be a time when MAC was Apple’s trademark product. With the advent of a whole new series of gadgets starting from the iPhone, Apple has set foot in a lot of other fields as well. This has, however, not affected the MAC business as Apple has been delivering top-notch, high-tech MacBooks ever since.
The Apple MacBook is all about elegance, ergonomics, high-end features and well when compared to other names, hefty prices. But as is evident from the launch of the new updated MacBook, Apple is far-reaching about its MAC business.
As users have now a lot of options to choose from offering a variety of pricing selections, Apple is trying to keep up by introducing new features in its MacBook. The Company has also been working on giving the processors a major upgrade by promoting them to the 5th generation Intel processors for higher productivity and performance.
Moreover, discovering new features that may interest the users also indicate that the company is eager to revolutionize constantly the MacBook design. Apple may be busy with products like the Apple watch, but it just cannot ignore the significant portion of its business that is formed by the MacBook.
What is Force Touch?
Recently, Apple introduced the Force Touch feature in the 13-inch MacBook Pro. The Force touch is an addition to the already sophisticated features in the MacBook. It eliminates the need for hardwired buttons and replaces them with four corner sensors.
The Force Touch feature allows the users to click anywhere on the touchpad but still get identical results. There are two levels of touches and the later, known as a deep touch that gives the click effect is essentially a small tactile haptic tap. So while the user feels like he has been pressing the touchpad a level or more, he is merely feeling the haptic feedback.
Apple has been looking forward to enhancing this promising feature as was made clear by the announcements of extending it to MacBook Air and 13-inch MacBook Pro at the March 9 Apple event. Moreover, Apple seems ambitious to include it in all the future MacBook models so it shouldn’t come as a surprise if the traditional top-hinged glass top touchpad gets completely depleted from the newer MacBook models.
What else does the updated 15-inch MacBook Pro Offer?
Also to the Force Touch feature, Apple has claimed the addition of one extra hour of the battery life extending it to a total of 9 hours. This when compared to the Lenovo ThinkPad T450s’ battery that can run up to 15 hours and 26 minutes indicates that the MacBook has still a long way to go. But this may also be because the Lenovo ThinkPad T450s features a 5th generation Intel Processor as compared to the 15-inch MacBook Pro’s older, 4th generation processor.
It will be interesting to note here that the 15-inch MacBook Pro, to this day remains the largest laptop sold by Apple.
Is the Processor getting an Upgrade too?
For now, the new 15-inch MacBook Pro will not be getting any Processor update and will be having the same processor as the previous models. Apple, however, has announced that the Air models have received the upgrade in the processor and now feature the newer fifth-generation Intel Core i5 processors. These processors although are estimated to make little impact on the MacBook’s application performance but will be able to extend the battery span.
The 15-inch MacBook Pro will be starting at $1999 all over US, which is still higher than a lot of other options available in the market. Competitors have already launched cheaper models with 5th generation Intel Processors which is a red flag for Apple.
The iMac with 5k Retina Display now comes at a Lower Price
The iMac with 5k Retina display was launched in the US in October 2014 and started at $2499. The price has, however, dropped to $2299 now. Also, the iMac now comes in two configurations. The high-end configuration features a 3.5GHz CPU and an AMD Radeon R9 M290X and a hybrid hard drive. The low end, cheaper arrangement, on the other hand, has a slower 3.3GHz Core i5 and AMD M290 and a standard 1TB hard drive. The iMac is now available to order all around US.
|Low end Configuration||High-end Configuration|
|CPU||3.5GHz CPU||3.3GHz Core i5|
|Graphics Card||AMD Radeon R9 M290X||AMD M290|
Are these Improvements Enough?
All the improvements made by Apple show that the company is fighting hard to retain its user base. The improvements although commendable, still are not much to hold on to the ambitious users for too long since better choices are available at more affordable prices. Companies like Lenovo have been giving Apple a real run for its money by persistently unveiling laptops with the most exquisite features at very low prices.
Even though the Macbook has a large dedicated user base but to retain it, Apple will have to do more than just introducing the Force Touch and upgrading the processors.
To get the most out of the 5th generation processors, the MAC OS X will need some enhancements as well. Otherwise, the use of these high-end processors will be almost useless as all that they will be contributing to will be some efficiency with respect to power consumption. At most, that approach will deliver a bit of extended battery life.
This fact has been verified with the 2105 version of the 13-inch MacBook Air that had a 5th generation processor. To quote CNET, “The 2015 version of the Air ran for 18 hours on our video playback battery drain test, which was about 90 minutes longer than the 2014 version, and the 2015 update to the 13-inch MacBook Pro ran for 15:46 in the same test.”