Facebook announced its latest version of advertising initiative earlier this week; a network eloquently named as “Atlas” by Facebook. ‘Atlas’ means that from now on, there will be “consumer driven ads at Facebook” for a more personalized/ spam free experience.
Coming from Facebook, this new development automatically sounds suspicious, as it is already waving flags about compromising the privacy of its users. So what exactly is the purpose of this flashy new tool and how is this going to affect us Facebooker’s? Take a read down below and you will get your answers.
So this is yet another way of Facebook stalking me isn’t it!
First, let’s have a look on Facebook’s advertising strategies before Facebook. To cut the story short, it collects data on its 1.3 billion users for the targeted ads which are to appear on its website. A combination of what Facebook knows about you as a surfer and what it learns from your activities apart from Facebook through cookies, which it installs in your browser, facilitate Facebook in performing its task.
Have you ever wondered how that particular pair of shoes follows you around on every social site, the ones that you had seen online but dismissed because of them being too out of range? Google is quite infamous for doing this and since Facebook has an insane amount of personal data on you, this particular strategy has helped it become the second largest marketing platform in the world.
Atlas is different. How?
Cookies have a problem operating on mobile apps, which cause problems for advertisers who are eager to penetrate in to the growing digital space. Furthermore, cookies also lack the ability to tell the advertisers the percentage of people which have brought something online or on mobile advertisement.
Unfortunately for us; Atlas is able to do both.
Does it mean that Atlas is calling brands and saying “hey, jenny has been looking at your ads and has bought your stuff after seeing your ad”?
Not really. However, the strategy works the other way round. An online shop gives a list to Facebook of the customers who have bought certain items from it. Then Facebook compares that list with the list of ad viewers and marks out the customers who have gone for the product after watching the ad.
This activity basically lets the ad holder know how successful its investment was.
Not too different from the other online campaigns:
Yes! Apart from the fact that Facebook knows you quite well. Considering if Google knows from your search history, what you are actually looking for, than Facebook probably knows something more than that, like whether you are thinking of buying a perfume or a carpet, based on your status and posts.
Is there any way to opt out of Atlas:
Yes there is. You can read in detail about it by searching on the Facebook settings.
Afraid or upset, is that even an option?
This purely depends upon what sort of a person you are, considering if you have simply given up to adjust yourself in the modern world? Or are you willing to stand up to it, and find your way out.
To add to It, there are many people who have their shields out in this battle against the advertising tactics. But bitter as it may seem, no matter how much a site vows to not intervene your privacy, they would always be lured by the advertising companies.