It has been slightly over a month since Target’s web servers were hacked for credit card information. The online retailer acknowledged the security breached; sent out apology to over a million customers and VISA announced resolution of this pending issue as soon as possible.
We wrote a post concerning the hack attack against Target. However, when it comes to my opinion, what really impresses me is the fact that the retailer has announced handsome severance packages for customers with affected accounts. There are a very few global level companies that take care of their customers in time of need.
For instance, when a guy posted a video of Samsung S4 Galaxy mobile burning in his jeans pocket, the company’s reaction was quite immature, and childish. Not only did they threaten the video poster, but offered a replacement only under the condition that the video be removed first. Well, things didn’t go as planned by Samsung, and the video went viral – so did all the threatening emails etc.
Target is a different story – Better Company; even better way of reimbursing clients with affected user accounts:
Target has given free year of credit monitoring reports (via Experian) to customers. Each offer is valued at $191 – hence totaling in at a ridiculous amount of expense when multiple by tens and thousands of affected accounts.
A rough estimate suggests that the security breach yielded personal information of 110 million Target account holders. 90% of these people were active customers; their accounts got compromised during the recent Holiday season.
CEO Gregg Steinhafel at Target sent another apology email to all Target customers:
“I am writing to make you aware that your name, mailing address, phone number or e-mail address may have been taken during the intrusion. I am truly sorry that this incident occurred, and sincerely regret any inconvenience it may have caused you.
Because we value you as a guest and your trust is important to us, Target is offering one year of free credit monitoring to all Target guests who shopped in US stores, through Experian’s ProtectMyID product which includes identity theft insurance where available.”
How to register for your Target Experian credit report?
Registration is simple; head over to creditmonitoring.target.com and register on OR before April 23, 2014. Late applicants will not be entertained as Target and Experian have to proceed with issuing credit reports after the month of April.
If you believe that your Target user account was hacked, or you noticed any suspicious activity in your credit card report, please contact VISA and concerned authorities. I will be more than happy for you to share your experiences through the comments section below.