What’s the big Deal with Apple Exclusivity Policies?
by - Mehwish Salman | 4 years ago
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Apple has a unique way of maintaining exclusivity as long as the company’s products are concerned. No wonder they are running into patent issues against every other competitor out there. Speaking of patent issues, we did cover a report about how Apple and Samsung got into feud with one another. The entire issue was concerning Samsung’s alleged touch technology infringement.
By the way, this article is not related to bitching about Apple’s exclusivity policies or anything. I just wanted to talk about those policies because Apple has a long history of owning things. The concept originates from how Apple was one of the earliest manufactures of computers and what we like to interpret as “latest technologies.”
The first time, a Mac got out; it was a revolutionary phase in the market. The “newly discovered” machine was known as the Macintosh 128K at that time and became a mainstream computer that offered GUI to its users. Mac made use of drag and drop features and movable objects. At that time, this thing was nothing less than magic.
Likewise, the first iPhone was more of a minicomputer with a handful of buttons and no stylus. Both Mac and iPhone were based on one principle, “Guide our users in the most convenient manner.” A few decades back, Mac 128K had a whopping 8 MHz processor, which was considered as the fastest chip on the block. Today, Apple has changed the strategy.
The old processor got replaced by the A4’s. These chips are being used in all sorts of Apple products these days. Call it a mere coincidence or an uncanny resemblance, but the iPhone 4 has an upgraded logic board that was first used in the original Mac. Obviously, Mac’s logic board was big enough to house 7 iPhone 4s’; it is the core technology that is being redundantly same.
For example, if Mac had a 16Mb RAM, then iPhone 4 or the original iPhone has multiples of hardware perks that its ancestors once used to have. Not only is this phenomenon a fine example of evolution within a company, but it is also about staying true and loyal to the core. This is where the idea of exclusivity, Apple’s so called “patent infringement” policies and such things relates.
About Mehwish Salman
Mehwish is a part time writer who specializes in Business Administration. She contributes to our blog during her spare hours.
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