Windows 8 was a failed project – Microsoft needs to set up a proper strategy to survive in future

Casey Nolan

by - | 3 years ago
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4 Jan

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Official Microsoft Windows 8 retailer store

Initially when Windows 8 was launched by Microsoft, it did not receive the much anticipated warm welcome. On top of it, the company came under scrutinizing criticism by old Windows OS series fans because of a pure lack of creativity, compatibility, simplicity and user friendliness in Win 8.

Also, Microsoft became allegedly involved in hiring “munchkins”; people who were paid to post positive comments about Windows 8 at various popular forums, all because of the fact that a good up front view needed to be maintained in public. However, those Munchkin and fake comments accounts were traced back to Microsoft; the company representatives denied it of course, and life went on.

Recently, Windows 8.1 was released; it was more like an answer to all the user complaints and network administrators who regretted installed the original 8 series OS in the first place. The 8.1 version was more like a patch and an excuse to overcome the deficiencies which Microsoft developers somehow ignored during the development process.

What Microsoft does not accept is that the entire Windows 8 project, alongside 8.1, was a loss of effort, a total failure and a huge disappointment to the loyal community out there. In fact, Microsoft even hired, fired and re-hired several core company marketing managers and developers to present a more polished state of Windows 8 to the media.

On the contrary, people are pissed off because they did not find any real value in the company’s latest OS, or its upgraded version for that matter. Yes, it is true that the 8.1 edition is a big “improvement”, but as I said earlier, this improvement is more like a patch upgrade to offer those services which Microsoft should have introduced in the original OS.

Microsoft needs to introduce Android OS compatibility aspect to its upcoming products:

Over 2 years ago, a startup business known as BlueStacks was founded in Campbell, California. What this company did is that they developed and marketed a program that would allow Android applications to run on Windows OS based machines.

BlueStacks became very popular in a relatively short period of time because of the fact that their actions spoke louder than words, and they were bridging a gap between Android and Windows compatibility issues. In fact, why am I even bringing up the word: “compatibility?” Before BlueStacks, there was hardly any way to run Android applications on Windows.

Why Windows 8 failed as an operating system

Obviously Google did not like the idea of “copyright and patent” infringement. This is what most companies do; they stop you from marketing your new products under the fear of losing revenue and clients. BlueStacks was sued and called to the court by Google, but eventually they overcame this adversity by creating ‘GamePop’; an Android game product to help people play Android games on Windows phone, and that too without violating either company’s patent agreements.

Other app developers followed the lead, and they are in the middle of developing a software emulator to run a whole bunch of Android applications on Windows 8.1 devices. In a way, if these emulators go through, they will open up an entirely different world of opportunities, not just for marketers, but for developers at Microsoft and Android departments.

I, on the other hand, do not own a Windows 8.1 compliant device, so I cannot attest to the performance of these applications. However, I still appreciate that someone has broken down that wall of exclusivity and filled out the empty spaces between millions of community members all over the world.

Now if BlueStacks did the same thing with Apple iOS, Apple “geniuses” would have filed a lawsuit and made sure that BlueStacks never returned to working condition anymore. Google and Microsoft are busy making improvements to their products, but the invention factor comes in with new blood.

The official company representatives and dedicated developers are so focused on following a pattern that they hardly come up with ideas similar to BlueStacks. I am not taking sides with BlueStacks; I would have appreciated any other company, but since they came up with something entirely new and unexplored, I have to give credit where it is due.

As for Microsoft, it seriously needs to consider the future of Windows 8.1 OS. It seems like a tough call to say that this company will go down like Palm, but there is a strong possibility that it can happen. The answer to survival in today’s world is by acquiring new standards, offering latest technology, literally hearing what consumers want and developing something awe inspiring.

Users, who have used Windows 8.1, admit to the fact that Microsoft app marketplace is missing out on literally 1000s of opportunities which Android has already offered. Microsoft is now in a situation where it does not want to stay in for long. Let’s see what 2014 holds for such companies. 

This entry was posted on Saturday, January 4th, 2014 at 10:01 AM and is filed under Microsoft, National News. You can follow any responses to this entry through the RSS 2.0 feed.

Casey Nolan

About Casey Nolan

Hello everyone, I am Bilal Malik AKA 'Casey Nolan'; Head Editor and owner of 'Infinarium.Com'. For product reviews, article requests, recommendations, or if you just want to get something off your chest, send me an email at techguy@infinarium.com.

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